InBound Marketing Solutions

What is InBound Marketing?

InBound Marketing caters to all of your online marketing needs.  If you have a website it is most likely ineffective unless it is promoted properly. We make sure that it is done right by taking a well rounded approach to inbound marketing to help you grow your traffic and work with you so you become an authority online.

Services Offered:

Search Engine Optimization (SEO)

Through good old fashioned research and hard work, none of the false wizardry that the others offer.  We make sure that every page in your site has a purpose and that purpose is clear to the search engines.  A large part of SEO is simply making sure you have good content and you are always creating more of it.  We work with you weekly to ensure that you have new, quality, focused content on your site weekly.

Google AdWords Campaign Management

We take a scientific approach to advertising.  We will collaborate and get your input and goals while we setup your Google AdWords campaign.  Once setup we constantly monitor your AdWords, traffic, competitors AdWords, and optimize your campaign.

We split test all of your ads so that two ads are always running against eachother and use analytics to see which one does better so your ads always evolve and drive more traffic or higher quality traffic to your site.

Customer Relationship Management (CRM)

We offer CRM consulting so that you can keep up with your clients no matter how large your customer base is.  If you are not keeping up with your customers by tying your CRM into your marketing tools you are losing out on the value of that long term relationship.

We help you develop your strategy to manage your sales and marketing process from lead to close and help you nurture your leads all along the way by tying your CRM into your email campaigns, newsletters, and other means to keep in touch with your valuable prospect and customer base.

Social Media Management

We work with you weekly to give you updates on how your social media strategy is progressing.  We will monitor your social networks, monitor your competitions social networks, manage your ads on the social networks, and ensure that your brand is being properly represented.

We work with you to ensure that you understand how to properly use the social networks to help extend your brand and relate to your customers. It is critical that this is done right and that your social network strategy involves your whole company and gives your customers access to your people at a level never before possible.

All Inbound Packages Include

  • Conference call to collaborate on a new blog post tied with social network updates
  • Analysis of your Google AdWords campaigns to improve your ads
  • Analysis of your website’s inbound optimization scores with tweaks to content to continuously improve rankings
  • Analysis of your competitors inbound marketing activities with recommendations to keep you competitive
  • Analysis of your website to ensure it continues to conform to SEO best practices
  • All packages are subject to a Consulting setup one time fee.  We always quote out the initial setup of your tools and inbound marketing strategy.

Consulting – One Time Fee – Quote Available on Request

With GoDIY I will be your inbound marketing consultant.
We will work together to setup all the tools you need to manage your online presence. 
We will train you or your marketing staff on how to manage this process and how to say on top of it.

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gcohen@glencoad.com
858.349.0542